Educating the UK on the steps they can take to protect their brain health.
Reducing prevalence of dementia in the future by encouraging small actions now.
To establish the connection between an individual’s brain health and the risk of dementia we encouraged the general public to ‘Think Brain Health’.
Our line drawn style and use of colour added poignancy to our narrative as we changed the clarity and perspective of visuals on screen to imply the emotive and physical toll dementia could have reducing the colour in life, contrasted with the optimism gained throughout the film.
The campaign was a great success for the charity, with nearly half a million visits through to the Brain Hub recorded. Our 60s and cutdown creatives generated almost a quarter of these clicks, with over 100,000 visitors to the site going on to watch the full hero video.