Research revealed hair straighteners were responsible for one tenth of all child burns, and that retailers and manufacturers were not tackling the problem

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Going for maximum visual impact in a short space of time, we produced a 30-second ad that began from a seemingly innocent situation, but quickly became distressing, due to the misuse of hair straighteners.

 

After significant online engagement & media coverage, ESF received 6,573 requests for heat-proof pouches, against expectations of just 500.

 

Two leading hair straightener manufacturers contacted Electrical Safety First and agreed to provide heat-proof pouches as standard with their products.

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See below for further films we've produced with ESF on similar themes linked to safety of electrical goods