Credit scores are essential to people looking to make big life decisions - from purchasing a first house to taking out a loan.

 

Our idea was to film an “X-Factor” audition-style gameshow around the numbers in a person’s life.

 

"How well do you know yourself?” saw everyday shoppers suddenly becoming gameshow contestants, on a gameshow about themselves.

 

Our script included four simple questions anyone could answer about themselves that left plenty of room for comedy.

 

After breezing through the first four questions, they came to the final question that bamboozled most: What is your Experian Credit Score?

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The resulting film was released on Experian’s Facebook and Twitter channels and over-delivered on a number of objectives Experian set out to achieve during the 6-week campaign. Over 1 million people reached. More than 70k viewers watching for the full duration. Over 2,500 sign ups from social media.

 

See below for further films we've produced for Experian, all to do with supporting people understand their credit score and how it can help them.