Thousands of children who have sensitive images shared without their permission
We spread the word about a platform that is a vital tool to remove sensitive photos online
The NSPCC partnered with the Internet Watch Foundation to create Report Remove, an online tool on the Childline website that allows young people to report and remove unwanted images or videos of themselves posted online.
To promote this tool, the NSPCC needed a campaign that would resonate with a young audience on digital and social media platforms, addressing a sensitive topic with empathy and empowerment. We developed a simple, impactful creative centred around a diverse group of young peopled speaking candidly to the audience.
The performances, directed straight to the camera, aimed to connect with the audience on a peer-to-peer level, ensuring the message felt honest and empowering.
"Brickwall have always dealt with the challenging and sensitive subject matters that we create content for in a compassionate and thought-provoking way.
They have a vision and create engaging content whether it is live action, animation or social first, always thinking about the end product and the relevance to the audience.
In my time working with Brickwall I have always found them to be excellent communicators. Keeping me in the loop throughout the projects from initial brief and right through production and post and importantly keeping to budget and delivering on deadline."
Sophie Keyte - Producer, NSPCC