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NICE Connect
NICE
NICE (National Institute for Health and Care Excellence) was launching NICE Connect, a major transformation project to revolutionize how they present health guidance. They needed content to engage stakeholders.
We developed a master film and supporting assets, combining interviews and animated explainers to simplify complex healthcare reforms for different audience groups.
The campaign drove high engagement across LinkedIn, Twitter, and YouTube, with 70% watch-through rates and significant traffic spikes to NICE Connect resources.
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