Brief
The Health Quality Improvement Partnership (HQIP) appointed Brickwall to help them deliver several resources as part of their Understanding Health Data Access project. We formed part of the team that set out to deliver against two main aims:
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To inform health and care professionals, researchers, healthcare regulators and industry about the legal requirements and principles of data access, to help them access health and care data for uses beyond direct care.
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To improve the understanding of patients and the public about the legal requirements governing access to health data and how the system works to meet these requirements.
Approach
We underwent a significant discovery phase with the UHDA team and a wider working group made up of various stakeholders involved in the data healthcare landscape, including data custodians, information governance organisations, patient representative groups, healthcare professionals and researchers.
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This phase helped us to understand many of the issues surrounding the subject and find a number of sweet spots that meant we could satisfy recurring themes that came from audience representatives, whilst also being sure that we were also passing on new information regarding the laws and processes surrounding proper access to healthcare data.
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By the end of the discovery phase, we had a set of key messages and a proposed content strategy - the production of two explainer films, plus a design-led reference asset, all delivered through a peer-led network of healthcare data professionals.
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Outcomes
The films were premièred in the local Brecon Theatre and have been used since in a wide range of marketing and PR activities, in addition to playing on screens throughout each individual visitor centre across the region. The accompanying maps and storybooks have been guiding visitors around the canals and pathways ever since!