“If I didn’t have this barrier to attending classes, my life would be so different. My English would be better and I would be able to rely on myself.” -  Alenezi

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Refugee Action wanted the British public to sign a petition asking the government to dedicate more funds for English classes for refugees and make more available.

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We put the audience in the shoes of a refugee at the very beginning of the film - having actors speak incoherently, but with a clear sense of sadness or urgency about their story.

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We used the testimonials of refugees to craft our narrative and slowly had the actors’ English skills improve throughout. We created several versions of the film for testing and use across various channels and were honoured to have Juliet Stevenson give the call to action at the end of the film, urging viewers to sign a Refugee Action petition.

The film resulted in petition entries rising over 250%. Once that had proved successful, the film continued to be used to encourage people to directly contact their MPs to drive further action.