Mastercard needed to inform its staff and stakeholders about what to expect when GDPR came into force. They came to us to produce a film - an asset that could blend impact with scalability - crucial for an organisation of its size and global scope.

 

Whilst preparing to create the film we spoke to many Mastercard stakeholders as we were aware of the different audiences we needed to reach with this film. As a result, the script-writing process was a collaborative one across many global teams, ensuring we covered the main demands across the organisation.

 

Produced using a mix of 2D and 3D animation, we carefully integrated the use of Mastercard brand colours and logos and visuals to inject a fresh and dynamic perspective on the subject. Given the amount of GDPR comms at the time, we knew we had to develop something that would stand out from the crowd, yet remain appropriate and professional in a mainly corporate environment.

 

The film has proved to be a huge success within Mastercard, and for its clients and customers. Since the production of the animation, further assets have been created to support the comms process around the subject. The film has also been commended by the European Commission as best in class for communicating the subject of Data amongst the background of GDPR coming into effect.