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DigiTrials
NHS Digital
NHS Digital wanted to raise awareness of DigiTrials, a new program simplifying clinical trial processes. The challenge was explaining complex data security and patient protections concisely in under 90 seconds.
Given the tight timeline, we opted for a scribe-style animation, an engaging format that breaks down complex topics visually. The animation was tested with a patient panel to ensure clarity and trust.
The film was well received at the launch event, quickly becoming the leading content piece on the DigiTrials webpage. We were later commissioned to create additional explainer videos on GP data and transparency.
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