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Nickel 101
Nickel Institute
The Nickel Institute wanted to raise awareness about nickel’s role in society, particularly its importance in sustainability.
We created a highly engaging explainer video—a "Nickel 101"—that broke down what nickel is, where it’s used, and why it’s crucial for a sustainable future. Supplementary social clips expanded the reach.
The explainer video became a core lobbying tool in Brussels, translated into 12+ languages, and is now used by global stakeholders.
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