top of page
The Brilliant Failure
Paititi Lab
Paititi Lab, a sustainability think tank, wanted a visually compelling animation to challenge perceptions of failure in scientific and environmental projects.
We crafted a rich visual narrative inspired by fairytales and myths, using animation to reframe failure as a stepping stone to success. The film complemented filmed interviews and was designed for conference screenings.
The animation premiered at an international conference on failure, sparking discussions about resilience in sustainability and research. Paititi Lab continues to use it as an educational tool.
You may also be interested in...
Content Partners
European Environment Agency
Down to the Sea
Brecon Beacons
#RestoreNature
Bird Life
bottom of page