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Look, Say, Sing, Play
NSPCC
The NSPCC partnered with Vroom to encourage parents to incorporate brain-building activities into their daily routines. They needed engaging social content to drive sign-ups.
We curated a mix of user-generated content and in-house filming, showcasing real families engaging in Look, Say, Sing, Play activities. This authentic approach made the campaign relatable and accessible.
The campaign exceeded expectations, achieving 19,000 sign-ups in three months—far surpassing the 700 target.
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