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Colin the Childline Counsellor
NSPCC
NSPCC wanted to highlight ChildLine’s impact through a moving story rather than a statistic-heavy approach.
We focused on Colin Butler, ChildLine’s longest-serving counsellor, bringing his 30-year journey to life through his perspectives, culminating in one particularly moving story.
The film became a major fundraising tool, helping raise £250,000 at one event along and has since been repurposed for volunteer recruitment.
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