Think Brain Health
Alzheimer's Research UK
Alzheimer’s Research UK wanted to start educating people about the steps they could take to keep their brain healthy, a new direction for the charity that had previously been focused on funding research to help understand, diagnose and treat the diseases that cause dementia. This ended up with the campaign: ‘Think Brain Health’.
We supported the ARUK team and partner agencies as they developed a creative theme for the campaign, knowing that we would also be responsible for developing key video content that would form parts of the user journey. We attended public workshops and were able to feed into the testing of creative concepts, before passing recommendations on the final look and feel of the campaign - a line drawn style that captured a relatable, artsy, yet poignant feel. As well as providing the designs for core assets that were used across the campaign, we came up with an animated approach for a hero film and accompanying social assets that incorporated the line-drawn style into our proposed narrative.
The campaign has been a great success for the charity, with nearly half a million visits through to the Brain Hub recorded so far. Our 60s and cutdown creatives generated almost a quarter of these clicks, with over 100,000 visitors to the site going on to watch the full hero video.
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