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EDoN

Alzheimer's Research UK

ARUK launched EDoN, a research initiative using digital data to detect neurodegenerative diseases early. They needed a compelling visual explanation of the research.

We created an animated metaphor linking brain connections to stars in the universe, illustrating the complexity of Alzheimer’s research and the potential of digital technology.

The animation received over 15,000 organic Facebook views, a 3% engagement rate, and strong internal reception.

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