Mariam's Story
SheDecides
SheDecides came to use with a shocking statistic: 76% of women and girls aged 15-49 have undergone Female Genital Mutilation (FGM) in Burkina Faso. They wanted a suite of campaign content which would highlight the issue, showcase the work SheDecides does in support of female bodily autonomy and drive change at a community level.
It's easy to talk about women's rights in general, but focusing on an individual makes audiences pay attention. We told the fictional story of Mariam - a 15 year old girl who discovers the horrors of FGM taking place in her community. A single line flowed through the animation to highlight the thread that connects Mariam to all women fighting for bodily autonomy. Her moving journey takes her from awareness to activitism, to mirror the journey our viewers should go on, as she discovers support that exists in her community and raises awareness with her peers.
The films launched SheDecides 16 days of activisim on social media driving support around the globe. The hero film was translated into multiple languages and SheDecides recomissioned us to create further animations in a similar style.
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